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The Introduction to Business course is a good course to have under your belt. It does not matter what your field of study. Business is linked to every profession and career. The introductory course can cover a multitude of subjects – everything a budding entrepreneur needs to know to start, manage, and build a business. One of the essential elements for a successful business is learning how to design and implement astute marketing strategies.

Introduction to Business will typically cover standard marketing applications like conducting a marketing analysis. Marketing analysis can be used for a variety of reasons, including determining the best courses of action to take to improve sales and profitability of an existing company or to evaluate whether or not there is a viable and commercial interest for a particular product or service. Typically, the class requires students to create one using real data and information.

In Intro to Business, students can learn how to design a market analysis. They will discover that the key to a successful analysis is the inclusion of pertinent information that can be analyzed and used to implement new ways to grow a business, which usually includes a customer profile. A customer profile helps with navigating a company’s sales effort.

The profile should include characteristics in the demographic profile of a target market. If the profile is geared toward soliciting information from individuals, the profile might require the subject to answer questions like age, gender, profession, education level, and household income level. However, if the profile target is made up of corporate customers, they may be asked to convey information such as number of employees, annual revenue, products and services rendered, and years in operation.

The psychographic profile is an important component of the customer profile. This type of profile refers to understanding how perceptions and expectations influence a person’s decision-making process. By revealing personal traits, the surveyor may give insight into his or her spending behavior. This profile can be designed to extract information from individual or corporate customers.

Individual surveyor’s who complete the psychographic profile might choose from lists that asks which best describes them. Sample categories may include conservative, liberal, fun-loving, cutting-edge, or a trend follower. Other psychographic questions could ask about entertainment likes, publication subscriptions, or hobbies. Categories for the corporate psychographic profile might entail market leadership, environment-friendly, or innovative and cutting-edge.

The behaviorist checklist rounds out the customer profile. This checklist identifies the motivation and reasons why a customer purchases a particular product and service. This is the section of the market analysis where the surveyor can answer questions that rank particular questions. For example, the survey may read, “How important is customer service when purchasing a product?” Then, the surveyor would respond by selecting a ranked number (one to 10, or a range of responses like, “strongly disagree to strongly agree”).

The future can be as bright as we want to make it. Their are several possibilities of alternative power sources for America and the rest of the world. In this article I’m going to mention just a few of them, and define some of their uses and benefits. I will be discussing the different types of renewable energy that we have, and a brief description of each one. These will include wind power, solar power,and hydroelectric.

Wind power, is the conversion of wind into a useful power source. These can range from a single wind turbine for a single house, or a wind farm which can consist of hundreds or thousands of turbines to produce electricity. With the technology of today, we can utilize switching stations, to use power lines in use now, to provide electricity or power companies will buy the power produced. Wind is a very clean source of power, compared to the fossil fuels we burn now, and maybe in the near future we can use the wind for our main power supply, with fossil fuel backup power. Wind energy continues to grow every year and in the future, we can only hope it helps solve some of our energy problems.

Solar power, is the conversion of sunlight into electricity. The upfront cost of solar power is one of the drawbacks, but over time and with more research, in time we can make this a affordable option. Solar uses mirrors to attract the sun and this produces heat, which in return produces electricity. With the combination of wind power and solar power, between the two we can produce and store power year around. At this time solar power plants take up lots of land, but as we learn more, the learning curve keeps changing to make this a more useful energy. The future looks very bright as we develop more uses for this renewable energy.

Hydroelectric, is the conversion of the gravitational force of flowing or falling water into electricity. We have used hydroelectric power for several years now, and it is a very effective way to produce electricity. This is produced by damming up a water way and then released to produce the pressure needed to turn generator turbines to produce the electricity. Hoover Dam is the most familiar hydroelectric dam in the U.S. Hydroelectric production is #1 as far as its effect of greenhouse gases, reason being their are no fossil fuels used at all to produce this form of energy.

This is a brief description of a few of our renewable energies. The U.S. has all the knowledge and manpower to progress these renewable energies into useful everyday sources of electricity. Hopefully as we learn more about these forms of energy, we can develop them into efficient and low cost forms of energy to the world. Simply put fossil fuels continue to soar in price with no end in sight, and our only resource is to produce the natural ones we’ve always had on earth. Save fossil fuels for the back up supply.